Congratulations to Heather S., winner of the Two Week Kitchen Makeover, hosted by Leanne Ely and sponsored by Rubbermaid.
Members of the menu planning group, Saving Dinner, were encouraged to rethink ways to organize their kitchen drawers, cupboards, and pantries. Dinner Diva, Leanne, provided coaching and makeover assignments in manageable, 30-minute chunks, while Rubbermaid supplied tried-and-true storage solutions.
Several fearless Saving Dinner fans submitted “before” and “after” photos of their kitchens, and Heather S. was crowned the lucky winner.
As Heather put it, “Oh my gosh! Rubbermaid is GENIUS! What am I going to do with this new space?”
The sight of Heather’s immaculate new setup is enough to make me want to dash home and tidy up my own kitchen. Before I do, however, it’s worth mentioning that the Two Week Kitchen Makeover signaled more than a chance to bring about culinary order. The campaign also provided Rubbermaid a focused way to engage with its target audience, generating candid feedback about Rubbermaid products and nearly 1,000 coupon downloads.
You can read more about Rubbermaid’s novel advertising efforts in this ClickZ article.
Congratulations again to Heather for winning $100 of Rubbermaid products! On behalf of BigTent, we look forward to hosting more opportunities for group members to benefit from connections with our trusted site sponsors.
Best,
Donna & the BigTent team
