BigTent CEO Donna Novitsky and Account Executive Allison Talamantez are headed to Houston this week for Mom 2.0 Summit – An Open Conversation Between Moms and Marketers. Both are excited to connect with hundreds of other brands and mom bloggers to discuss the latest trends.
On Saturday, Donna will be part of a breakout session, “Using Your Right Mind to Market,” and will share her insights on how BigTent is giving advertisers revolutionary new ways to connect with chief household officers.
“BigTent has a unique engagement marketing model where we create high value programs connecting brands with women in mutually beneficial ways,” says Donna. “For example, we are doing a ‘Key Influencer’ campaign for Calphalon that sends a set of pans to hand-picked “Cooks with Style” for their review. We also helped Shutterfly roll out their new line of holiday cards with a “sneak peak” campaign that gave BigTent members a chance to vote on their favorite designs.”