We just can’t seem to leave you alone! We love it when our group admin list teems with suggestions of new ideas. We’re giddy when a new user takes our survey on ways to improve our current technology. We devote many of our communications to spotlighting our groups’ efforts to stay innovative and organized.
You may be wondering, what’s our thinking around always stirring up the conversation with members? Recently, Laney and I participated in a conference honoring the 10-year anniversary of the Cluetrain Manifesto. Back in ‘98, some visionary techies declared that marketing was going to completely change, and companies had better get with the program. They predicted the extinction of “one way marketing,” where companies have control over what is said about their products and services. Instead, they spoke of marketing becoming a two-way conversation, where customers would spread their product reviews in wide-open public forums on the Internet. According to the manifesto, companies who participated in these conversations with authentic and honest responses would thrive, while those who tried to control all the messages would, well, die a slow and painful death.
Now here we are in 2008, where the incredible channels of blogging and social networking give power to the people, who in turn keep companies honest. There is no room for “spin.” We at Big Tent couldn’t agree more! Our team is here because we’re passionate about a partnership with our groups and their members. We love your ideas. And if you haven’t been part of the dialogue yet, please feel free to send us a line at hello@bigtent.com — or better yet, post it in your blog.
-Donna Novitsky, BigTent CEO
0 Responses to “All Aboard! BigTent rides Cluetrain”